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| Division Type | Description | Formulation | |
|---|---|---|---|
| Skincare | Cleansing / Pack / Mask | Remove dirt, oil build-up, and other products prior to basic skincare. This product provides nutrients and moisturizes tired skin and makes the skin radiant and healthy. | Foam, gel/water, oil/balm, lotion/cream, cleansing tissue, point cleansing, wash-off pack, peel-off pack, sleeping pack, sheet mask, scrub/peeling, massage cream, black head, others |
| Basic Skincare | Basic skincare products are used after cleansing to nourish, moisturize, and protect the skin to promote healthier skin. | Skin/toner, lotion, serum/essence, ample, cream/eye cream, oil, mist, others | |
| Functional skincare | Functional skincare products, including whitening and anti-wrinkle products, are more aesthetically effective than general cosmetics. | Anti-wrinkle, whitening, acne, stretch marks, others | |
| Hair | Hair | Haircare products not only cleanse, moisturize, and protect the scalp, but they also make it easier to style and enhance coloring. | Shampoo, rinse, conditioner, essence, treatment, mist, spray, gel, wax, tonic, oil, temporary hair colorants (color treatment), others |
| Functional Hair | Functional hair product prevents hair loss, decoloring, and depigmentation and are more aesthetically effective than general haircare products. | Anti-hair loss shampoo, anti-hair loss treatment, anti-hair loss tonic, cream hair colorant, bubble hair colorant, shampoo-type hair colorant, powder hair colorant, de-colorant, depigmentation agent, others | |
| Body | Body | Body products are used to cleanse and manage the skin surface of the body by removing pollutants and eliminating dead skin cells while promoting skin elasticity. | Cleanser, moisturizer, scrub/oil, foot/hair care, depilation (functional), deodorant (quasi-drug), feminine cleanser, others |
| Baby | Baby | Baby products are mild and safe for babies' and children's delicate, sensitive skin. | All-in-one wash, shampoo, wash, lotion, cream, suncare, oil, others |
| Men | Men | Men’s skincare products help improve appearance by cleansing, pore-tightening, moisturizing, and nourishing the skin. | Skin/lotion, fluid/essence/cream, shaving/cleansing, BB cream, suncare, others |
| Suncare/ Make-up |
Suncare/Make-up | Base make-up products protect the skin from UV light and covers the skin defects so that the skin appears smoother. | Sun cream, sun lotion, sun gel, sun essence, sun spray, sun stick, BB cream, foundation, others |
| Fragrance, etc. |
Fragrance, etc. | Fragrances provide aromatherapy in order to create a refreshing effect in living spaces to reduce stress and fatigue and comfort the body & mind. | Fragrant candle, perfume diffuser, air freshener, others |
Skincare
| Division Type | Cleansing / Pack / Mask |
|---|---|
| Description | Remove dirt, oil build-up, and other products prior to basic skincare. This product provides nutrients and moisturizes tired skin and makes the skin radiant and healthy. |
| Formulation | Foam, gel/water, oil/balm, lotion/cream, cleansing tissue, point cleansing, wash-off pack, peel-off pack, sleeping pack, sheet mask, scrub/peeling, massage cream, black head, others |
| Division Type | Basic Skincare |
|---|---|
| Description | Basic skincare products are used after cleansing to nourish, moisturize, and protect the skin to promote healthier skin. |
| Formulation | Skin/toner, lotion, serum/essence, ample, cream/eye cream, oil, mist, others |
| Division Type | Functional skincare |
|---|---|
| Description | Functional skincare products, including whitening and anti-wrinkle products, are more aesthetically effective than general cosmetics. |
| Formulation | Anti-wrinkle, whitening, acne, stretch marks, others |
Hair
| Division Type | Hair |
|---|---|
| Description | Haircare products not only cleanse, moisturize, and protect the scalp, but they also make it easier to style and enhance coloring. |
| Formulation | Shampoo, rinse, conditioner, essence, treatment, mist, spray, gel, wax, tonic, oil, temporary hair colorants (color treatment), others |
| Division Type | Functional Hair |
|---|---|
| Description | Functional hair product prevents hair loss, decoloring, and depigmentation and are more aesthetically effective than general haircare products. |
| Formulation | Anti-hair loss shampoo, anti-hair loss treatment, anti-hair loss tonic, cream hair colorant, bubble hair colorant, shampoo-type hair colorant, powder hair colorant, de-colorant, depigmentation agent, others |
Body
| Division Type | Body |
|---|---|
| Description | Body products are used to cleanse and manage the skin surface of the body by removing pollutants and eliminating dead skin cells while promoting skin elasticity. |
| Formulation | Cleanser, moisturizer, scrub/oil, foot/hair care, depilation (functional), deodorant (quasi-drug), feminine cleanser, others |
Baby
| Division Type | Baby |
|---|---|
| Description | Baby products are mild and safe for babies' and children's delicate, sensitive skin. |
| Formulation | All-in-one wash, shampoo, wash, lotion, cream, suncare, oil, others |
Men
| Division Type | Men |
|---|---|
| Description | Men’s skincare products help improve appearance by cleansing, pore-tightening, moisturizing, and nourishing the skin. |
| Formulation | Skin/lotion, fluid/essence/cream, shaving/cleansing, BB cream, suncare, others |
Suncare/Make-up
| Division Type | Suncare/Make-up |
|---|---|
| Description | Base make-up products protect the skin from UV light and covers the skin defects so that the skin appears smoother. |
| Formulation | Sun cream, sun lotion, sun gel, sun essence, sun spray, sun stick, BB cream, foundation, others |
Fragrance, etc.
| Division Type | Fragrance, etc. |
|---|---|
| Description | Fragrances provide aromatherapy in order to create a refreshing effect in living spaces to reduce stress and fatigue and comfort the body & mind. |
| Formulation | Fragrant candle, perfume diffuser, air freshener, others |